Testing ads is necessary, but do you know you can also test audiences? Your content and offers may have traction with people you never imagined would become your customers. Tertiary markets are blue oceans. Primary audiences are red oceans.
Testing ads is the key to winning. You are always losing a little bit of money on the table. Most of your ad budget is wasted because those ad impressions fail to make... well.. an impression on your audience. With testing, you can constantly figure out ways to minimize waste.
