DIAGNOSIS

Proof and levels of it

If you have a unique product that does something other competing products cannot do, demonstrate it. If you can't demonstrate it, bring out a sampler. If you can't bring out samples, encourage your customers to talk about it. If your business is new, get someone with authority or repute to vouch for it. If none […]
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The End Goal

The end-goal for your business is to maintain and progressively strengthen the relationship you have with your audience. Everything else... your equipment, your team, your tools, your infrastructure, even your business' systems exist only to facilitate that. Profits and equity are mere byproducts.
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Do Not Trust Third Parties

If you rely on third-party service providers such as Dropbox, Google Drive, Amazon and so on for storing your data... and if their cloud is the primary home for your data, it's only a matter of time before you lose access to it... or worse, get breached. They have their uses, but your data is […]
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