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How to avoid commoditization

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

You are constrained by demand.

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

You are constrained by demand.

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

You are constrained by demand.

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

You are constrained by demand.

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

You are constrained by demand.

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

Don't Chase

The best customers and clients you could have don't want to work with you if you chase them. Chasing and pestering potential customers and clients for business drives them away.

Balance of Power

If more than 25% of your entire revenue (or profits) come from a single client or customer, you don't have a business. You have a job where you basically answer to multiple bosses.

Greatest Leverage

The greatest leverage you have in your business is your advertising. Because just testing various ads, audiences and platforms over time can 100x your profit margins, and 500x your equity. Example: You spend $1000 on ads each month. Ads get 500 clicks. 20 Prospects. 4 Customers. 2 Loyal Clients. With better ads: Same $1000 ad […]

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