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How to avoid commoditization

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

You are constrained by demand.

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

You are constrained by demand.

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

You are constrained by demand.

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

You are constrained by demand.

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

You are constrained by demand.

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

Your advertising budget can exponentially grow your profits

Your advertising is weak. It's not as strong as it could be. The same budget with better ads could generate as much as 10-30x more leads, 10-30x more customers, 10-30x more revenue and 15-100x higher profits. That's up to 100x higher profits. That's 100x, not 100%. That is 10,000% higher profits. Because one of the […]

New customers vs existing clients

In business, as in life, intensity and focus matter far more than extensity and breadth. I'd rather spend my resources talking to existing customers and clients then new customers. I'd rather send out letters and emails to my existing list than people who don't know me. Customer acquisition should be systematized. But it's transactional. Relationships […]

Proof is the pre-requisite for trust

Proof that your product/service is all that you say and more... is the pre-cursor to trusting customers and repeat business. Because without proof, no prospect will become a customer in the first place.

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