Invest five minutes everyday testing just one new variation of your ongoing ad campaigns. A new image, a new headline, or even just a new audience. In a year, your business will be unrecognizable.
We talked about testing ads. Then we talked about testing audiences. But do not forget to test media and/or platforms. If everyone's advertising on Facebook, maybe you'll gain traction on banner ads. The very media that you wrote off because experts told you banners were dead.