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How to avoid commoditization

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

You are constrained by demand.

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

You are constrained by demand.

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

You are constrained by demand.

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

You are constrained by demand.

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

You are constrained by demand.

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

People with lots of questions

Those who have lots of questions about your products, services and offers are often way worse clients then those that sign up and pay without talking too much. There's a difference between legitimate questions and time wasters. Learn to recognise it.

Competition is Fierce

You are competing with funny cats, cute babies, hot babes, supercars, luxury vacations and the Kardashians along with all other celebrity shenanigans for your audience's attention. Boring offers ain't gonna cut it. Your messaging must be on-point. Anything less is a waste of advertising dollars.

Attention is expensive

Do not squander your audience's attention. Attention is expensive. Extremely expensive. If you're paying $1 to get someone to your website, and they stay 30 seconds, you're essentially paying $120/hour for your audience's attention. Chances are, you're paying a lot more, because the days of $1 clicks are gone. Do not squander their attention. Make […]

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