DIAGNOSIS

Process-Oriented Objectives For Westernston in 2018

Results are the by-product of implementing processes. Which is why, here at Westernston, we have process-oriented objectives. For instance, we don't say "we'll get 10 new clients this month." That is a target, and a by-product of implementing the right processes, which is what we actually have any control over. We'll say "We will call […]
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Top Five Marketing Trends For small businesses in 2018

Marketing is about two things. Psychology and economics. And while at its core the human psychology never changes, the factors affecting it do. And so do the economics. Today, we’re counting down the top five marketing trends for small businesses in 2018.  These trends are also our prediction for how the seemingly chaotic and […]
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Actually Implementing Strategy, or Strategic Changes to a Small Business

How to Start USING or Actually IMPLEMENTING Strategy In Your Small Business Does business strategy sound more theoretical, or academic than practical? Actually implementing strategy in your small business requires more than just devising or formulating, and then discussing it with your team, as you might find. Do you constantly device business strategy only to […]
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