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Westernston Blog

Articles related to business philosophy, systemization and optimization.

Business Appraisal Explained

If you have just taken the business appraisal questionnaire, and received your business' valuation, this article is for you. This is a preliminary result, of course. Business Valuation takes weeks if not months of specific analysis. We would expect you to treat this business valuation as a rather preliminary report. A starting point, if you […]
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Fixed Costs Will Kill Your Business

Scheduled Reminder: Fixed costs will kill your business. Some of them may be necessities, but for the most part, the more you eliminate or lower your fixed costs, the more sustainable your business will be.
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What could happen if...

Stop asking "What could/would happen if I did this?" Start testing. Data delivers the purest response you could hope for.
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Data Driven Decisions

Let data drive your decisions, and not your "instinct" or "emotions". For your "instinct" is meaningless until you have a wealth of experience, enough to have a calibrated view of the datasets in your domain. Even then, should your "instinct" collide with freshly obtained data, you need to defer to data.
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Did you make an offer today?

Did you make an offer today? An offer to buy something at murderous prices? Or to sell something. Or to make a joint venture. A relationship. An acquaintanceship. Anything? If you said no... What are you even doing then?
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Pro-Tip #14: Don't underpay, overpay.

Pro-Tip #14: Don't underpay, overpay. For everything. Especially for ad space. And for key employees. If you can't afford to outbid your competitors, they've already women.
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