DIAGNOSIS

The Four Cornerstones of Business Strategy, or How To Formulate Strategy, Part I - Uniqueness

In our previous article on Strategy, we addressed the six point checklist you need before formulating business strategy. In this article, we'll talk about what to do when you have the necessary ingredients covered within those six postulates. Today, we'll be answering the ever-so-pertinent question - "How to formulate strategy." More precisely... How to formulate business strategy... […]
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The Six Point Checklist You Need Before Formulating Business Strategy

Let's start by discussing where and how we got the idea for creating this six point business strategy checklist. A few minutes ago, on a forum filled with business owners, entrepreneurs and budding entrepreneurs, I read a question. Obviously, it came from someone who wishes to start a business of some kind. Here's what he […]
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Why Westernston's Objective Is To Double Your Marketshare

Westernston's mission, as you know, is two fold. Firstly, to help you systemize your business. And secondly, to help you double your marketshare. This article details why we chose "double your marketshare" as our marketing related core objective. We could have chosen anything. Any of the following would have been great... Double (or triple or quadruple) […]
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