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How to avoid commoditization

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

You are constrained by demand.

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

You are constrained by demand.

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

You are constrained by demand.

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

You are constrained by demand.

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

You are constrained by demand.

The principles of 80/20 applied. This video explains how to get greater productivity than you have ever had before.

Your USP

Your USP is whatever you're really good at. Your core competence. Stuff you do so well nobody else can do it. If it's something that there's high demand for, marketing is simply demonstration to the right audiences, and that's it.

Honest takes

Fair and honest takes, disclaimers and conservative warnings do not work on immature clients. It is a feature, not a bug. Stick to honesty and set realistic expectations.

Rapid growth

Rapid growth is cancerous. Inevitably, the cyclical nature of our universe ensures whatever grows rapidly, ages rapidly, and dies en masse. You may think you want rapid growth in profits, equity or assets. But focus instead on sustainability and lean survival, and your business will last 100x as long, maybe even 1000x.

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