DIAGNOSIS

Business Insights

In Quick Bites

The greatest leverage you have in your business is your advertising.

Because just testing various ads, audiences and platforms over time can 100x your profit margins, and 500x your equity.

Example: You spend $1000 on ads each month. Ads get 500 clicks. 20 Prospects. 4 Customers. 2 Loyal Clients.

With better ads: Same $1000 ad spend. 3000 clicks. Better copy gets 240 Prospects. 96 Customers. 48 Loyal Clients.

Your advertising is weak. It's not as strong as it could be.

The same budget with better ads could generate as much as 10-30x more leads, 10-30x more customers, 10-30x more revenue and 15-100x higher profits. That's up to 100x higher profits. That's 100x, not 100%. That is 10,000% higher profits.

Because one of the greatest expenses in business is client acquisition. With weak ads, you're burning money on what is already an expensive endeavor.

In business, as in life, intensity and focus matter far more than extensity and breadth.

I'd rather spend my resources talking to existing customers and clients then new customers.

I'd rather send out letters and emails to my existing list than people who don't know me.

Customer acquisition should be systematized. But it's transactional. Relationships with existing customers are transformational.

Proof that your product/service is all that you say and more... is the pre-cursor to trusting customers and repeat business.

Because without proof, no prospect will become a customer in the first place.

The end-goal for your business is to maintain and progressively strengthen the relationship you have with your audience.

Everything else... your equipment, your team, your tools, your infrastructure, even your business' systems exist only to facilitate that.

Profits and equity are mere byproducts.

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