Business Insights

In Quick Bites

If you asked me for my meeting notes from December 2015, I'll be able to produce them in under a minute.

If you asked me for your contract with Westernston that was signed in 2016, I'll be able to send you a copy within one minute flat.

We have systems for organizing communications, contracts, notes and so on. It's so much better than going through email archives.

Greater the volume, greater the leverage.

You can double your CTR easily be testing your ads, and this can lead to 400% or higher gain in your bottomline. But you can't necessarily double your profit margin per sale without affecting conversion ratios.

Higher leverage is invariably found at the top of the funnel.

The ads that do not work for one audience won't necessarily not work for another audience.

If you had decent ads on a campaign that stopped working, test them on newer audiences.

Invest five minutes every day looking at previous business day's expenses.

In a year, your business will be financially unrecognizable.

Invest five minutes at the start of each day in planning out the primary tasks for your day.

Within one year, your own personal productivity will be unrecognizable.


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