Business Insights

In Quick Bites

The best customers and clients you could have don't want to work with you if you chase them.

Chasing and pestering potential customers and clients for business drives them away.

If more than 25% of your entire revenue (or profits) come from a single client or customer, you don't have a business. You have a job where you basically answer to multiple bosses.

The greatest leverage you have in your business is your advertising.

Because just testing various ads, audiences and platforms over time can 100x your profit margins, and 500x your equity.

Example: You spend $1000 on ads each month. Ads get 500 clicks. 20 Prospects. 4 Customers. 2 Loyal Clients.

With better ads: Same $1000 ad spend. 3000 clicks. Better copy gets 240 Prospects. 96 Customers. 48 Loyal Clients.

Your advertising is weak. It's not as strong as it could be.

The same budget with better ads could generate as much as 10-30x more leads, 10-30x more customers, 10-30x more revenue and 15-100x higher profits. That's up to 100x higher profits. That's 100x, not 100%. That is 10,000% higher profits.

Because one of the greatest expenses in business is client acquisition. With weak ads, you're burning money on what is already an expensive endeavor.

In business, as in life, intensity and focus matter far more than extensity and breadth.

I'd rather spend my resources talking to existing customers and clients then new customers.

I'd rather send out letters and emails to my existing list than people who don't know me.

Customer acquisition should be systematized. But it's transactional. Relationships with existing customers are transformational.


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