DIAGNOSIS

Business Insights

In Quick Bites

Drunkards may be able to live without drinks for a day.

Your audience, however, is bored. They can't live without stimulation for a day. If you don't provide it, someone else will.

Pro-Tip #4

Whenever you talk to your prospects and customers...

Always talk about them.

Their hopes, dreams, desires, fears and stresses are all that motivate them.

You may be wasting too much time and energy chasing after bad leads, or trying to appease bad clients.

Once you've worked with great clients, once you've tasted the treatment of good leads, you'll never settle for less.

Let your ten-year objectives guide your annual plans. Let those annual plans guide your quarterly goals. Let those quarterly goals guide your monthlies, and those monthlies your weeklies.

Then let those weeklies guide your daily tasks and processes.

This is how to manage your time.

Litmus test for your products: Do your customers get excited in the anticipation of receiving your product when they know it's out for delivery? Do they use phrases like "can't wait to get my hands on it".

If so, you got a good product. Otherwise, it's just another boring item in a boring world.

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