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Pro-Tip #14: Don’t underpay, overpay.

Pro-Tip #14: Don’t underpay, overpay.

For everything.

Especially for ad space. And for key employees.

If you can’t afford to outbid your competitors, they’ve already women.

Labor Shortage is a Myth

Labor shortage is a myth.

You are just being too cheap.

Offer a fair wage and there’s no dearth of men and women willing to work full-time and overtime with all their hearts and minds.


Some rules are meant to be broken.

If you never break any rules, chances are you don’t have anything worth listening to.

What would stand out

Pro-Tip #13: Quality

I went to a restaurant. Went out to take a call. Saw the employees in the kitchen “misbehaving” with the food.

“It’s not like we’re gonna have to eat it.”

Pro-tip #13: If your product isn’t good enough for you, it’s not good enough for your customers and clients.

Corollary to pro-tip #13: Reputation, once lost, will often never be regained.