Fair and honest takes, disclaimers and conservative warnings do not work on immature clients.

It is a feature, not a bug.

Stick to honesty and set realistic expectations.

Rapid growth is cancerous. Inevitably, the cyclical nature of our universe ensures whatever grows rapidly, ages rapidly, and dies en masse.

You may think you want rapid growth in profits, equity or assets. But focus instead on sustainability and lean survival, and your business will last 100x as long, maybe even 1000x.

Those who have lots of questions about your products, services and offers are often way worse clients then those that sign up and pay without talking too much.

There's a difference between legitimate questions and time wasters. Learn to recognise it.

You are competing with funny cats, cute babies, hot babes, supercars, luxury vacations and the Kardashians along with all other celebrity shenanigans for your audience's attention.

Boring offers ain't gonna cut it. Your messaging must be on-point. Anything less is a waste of advertising dollars.

Do not squander your audience's attention.

Attention is expensive.

Extremely expensive.

If you're paying $1 to get someone to your website, and they stay 30 seconds, you're essentially paying $120/hour for your audience's attention. Chances are, you're paying a lot more, because the days of $1 clicks are gone.

Do not squander their attention. Make it worth their while.