We talked about testing ads. Then we talked about testing audiences.
But do not forget to test media and/or platforms. If everyone's advertising on Facebook, maybe you'll gain traction on banner ads. The very media that you wrote off because experts told you banners were dead.
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Article written by Lakshay Behl
Lakshay Behl is the world's leading business systems architect. He engineers and deploys business systems that automatically operate, manage and grow companies. While he typically works with established companies in certain sectors, his strategies are universally applicable.