The following article is a guest submission by Lindsey Weiss, the co-creator of outbounding. This article is a very brief overview of why you, the small business owner must start thinking about the very real, tangible threat of data breaches before something bad happens to your business. So, let's put our hands together for Lindsey as she talks about data breach threats.
With the benefits that come along with computers, the internet, and all they have to offer also comes the potential for fraud and data breaches. As a small business owner operating in the digital age, it is critical to be mindful of the risks associated with the use of technology, to establish cyber security, and to be careful about who has access to your information. Even the most prepared are still susceptible to hackers and theft; therefore, you should establish a plan if your data has been breached.
- Respond Well
If you’re reading this, you may have already experienced a data breach. Don’t panic. The moment you acknowledge you have a breach, make a list of the customers and government officials in your state you must contact, and make the necessary calls. Simultaneously, begin any necessary recovery processes. If you don’t have an in-house IT, look to digital forensic firms like Secure Data Recovery so you can keep your business running. A data breach will not only result in damages, but extended time without being able to run your business could potentially force you to close. The sooner you get your company back up and running, the better.During this time, it’s also good to take a look at privacy laws to understand your responsibility when it comes to informing your customers/clients that their private information — whether it’s their contact info or payment details — has been compromised.
- Be Informed
Small businesses are a prime target for hackers and thieves. While some see the cost of data security as a deterrent, small businesses are hit hardest when they are ill-prepared. As of 2018, it is estimated that small businesses account for the majority of malware attack victims. The statistics are not due to the fact that small businesses are the most targeted but more because they don’t often take adequate precautions. An example of this would be opening questionable email attachments or following links from unknown or unexpected senders. Knowing you and your business are susceptible is the first step to prevention.
- Stay Ahead of the Game
So, your small business may be targeted and risk falling victim to data breaches — now what? Start by identifying your weaknesses. Ask yourself the following questions:
- What information needs to be protected?
- Who should have access to the information?
- What would happen if your data were disclosed?
- What would happen if your system is compromised?
- How could someone potentially access your information?
- Do you have a backup?
- Do you have policies to safeguard from easily preventable hacks?
- What is the plan if you are locked out of your network?
If you are not knowledgeable about IT matters and cybersecurity, hire an expert to evaluate your business and identify your weaknesses. It’s also a good idea to have an expert train you and your employees in the best prevention methods.
- Guard Your Castle Against The Threat of Data Breach
Another way to get the pros involved is to have them install firewalls, anti-viruses, encryption and detection devices in order to safeguard your data. You can’t prevent all situations, but you can prevent likely scenarios. Failing to take the proper steps, even if a breach occurs, can cause lower sales and negatively affect customer trust. Guarding what you can helps reduce liability and shows your customer base how you value their privacy and security.
Fraud and data breaches can happen to anyone — even the most diligent of business owners. That’s why responding the right way if you are breached is essential. Stay knowledgeable on current malware and hacking trends, and take the necessary steps to avoid them. Ask yourself and your company honest questions about what can make you susceptible to data breaches and what you can do to prevent them. Finally, bring professionals in to train your company on prevention methods and to install prevention technology.
About the author...
Lindsey Weiss is the co-creator of Outbounding, which connects your organization with the publishers and webmasters who care about your vertical. She enjoys marketing and promoting one's brand. She believes that to move your market, you must know your market.