Category: Business Strategy

What could happen if...

Stop asking "What could/would happen if I did this?" Start testing. Data delivers the purest response you could hope for.
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Pro-Tip #14: Don't underpay, overpay.

Pro-Tip #14: Don't underpay, overpay. For everything. Especially for ad space. And for key employees. If you can't afford to outbid your competitors, they've already women.
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Good Employees

If your employees are worth a 50% salary boost to your competitors, they are worth a 100% boost to you. Do not let them leave for a competitor if the only incentive is money. You will end up retraining someone from scratch, or paying at least as much as you paid the outgoing employee makes […]
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Then Vs Now: Business Strategy

Then: Build it and they will come. Now: Borrow and pay someone else to build, and then hope they come. It's not strategy. It's madness.
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You have no USP if

If you can't explain to me what you do that is unique within 60 seconds as though I were a five year old, you don't have a USP. Westernston helps SME's systemize how they do stuff, so every employee knows how they are supposed to operate together. That's our USP. What's yours?
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Pro-Tip #9

We talked about testing ads. Then we talked about testing audiences. But do not forget to test media and/or platforms. If everyone's advertising on Facebook, maybe you'll gain traction on banner ads. The very media that you wrote off because experts told you banners were dead.
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