DIAGNOSIS

Category: Business Strategy

Good Employees

If your employees are worth a 50% salary boost to your competitors, they are worth a 100% boost to you. Do not let them leave for a competitor if the only incentive is money. You will end up retraining someone from scratch, or paying at least as much as you paid the outgoing employee makes […]
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Then Vs Now: Business Strategy

Then: Build it and they will come. Now: Borrow and pay someone else to build, and then hope they come. It's not strategy. It's madness.
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You have no USP if

If you can't explain to me what you do that is unique within 60 seconds as though I were a five year old, you don't have a USP. Westernston helps SME's systemize how they do stuff, so every employee knows how they are supposed to operate together. That's our USP. What's yours?
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Pro-Tip #9

We talked about testing ads. Then we talked about testing audiences. But do not forget to test media and/or platforms. If everyone's advertising on Facebook, maybe you'll gain traction on banner ads. The very media that you wrote off because experts told you banners were dead.
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Pro-Tip #8

Testing ads is necessary, but do you know you can also test audiences? Your content and offers may have traction with people you never imagined would become your customers. Tertiary markets are blue oceans. Primary audiences are red oceans.
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Honest takes

Fair and honest takes, disclaimers and conservative warnings do not work on immature clients. It is a feature, not a bug. Stick to honesty and set realistic expectations.
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