Category: Marketing

Your USP

Your USP is whatever you're really good at. Your core competence. Stuff you do so well nobody else can do it. If it's something that there's high demand for, marketing is simply demonstration to the right audiences, and that's it.

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Competition is Fierce

You are competing with funny cats, cute babies, hot babes, supercars, luxury vacations and the Kardashians along with all other celebrity shenanigans for your audience's attention. Boring offers ain't gonna cut it. Your messaging must be on-point. Anything less is a waste of advertising dollars.

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Don't Chase

The best customers and clients you could have don't want to work with you if you chase them. Chasing and pestering potential customers and clients for business drives them away.

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Greatest Leverage

The greatest leverage you have in your business is your advertising. Because just testing various ads, audiences and platforms over time can 100x your profit margins, and 500x your equity. Example: You spend $1000 on ads each month. Ads get 500 clicks. 20 Prospects. 4 Customers. 2 Loyal Clients. With better ads: Same $1000 ad […]

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New customers vs existing clients

In business, as in life, intensity and focus matter far more than extensity and breadth. I'd rather spend my resources talking to existing customers and clients then new customers. I'd rather send out letters and emails to my existing list than people who don't know me. Customer acquisition should be systematized. But it's transactional. Relationships […]

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Proof is the pre-requisite for trust

Proof that your product/service is all that you say and more... is the pre-cursor to trusting customers and repeat business. Because without proof, no prospect will become a customer in the first place.

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