Category: Marketing

Proof and levels of it

If you have a unique product that does something other competing products cannot do, demonstrate it. If you can't demonstrate it, bring out a sampler. If you can't bring out samples, encourage your customers to talk about it. If your business is new, get someone with authority or repute to vouch for it. If none […]

Read the article

Commodities vs Unique Offers

People buy commodities all the time. They just don't fantasize about them. Build products, services and offers your audience can dream about buying. Build objects of fantasy. Otherwise, you're just boring and markets will sway your business a lot more than you'd like.

Read the article

Bigger audience vs bigger impact

If your marketing budget is limited (and when is it not?) - choose to market to one thousand people ten times over the year than to market to ten thousand people all at once. Intensity, as always, beats extensiveness.

Read the article

Do the opposite

If everyone is running facebook ads, test out banners that no one uses anymore. If everyone is marketing online, market offline. If your pretty ads aren't working, try ugly ones. Do what others are not doing, and you'll do well.

Read the article

Go Back 1 2 3 4

SUBSCRIBE FOR NEWS & ARTICLES

CLICK here to subscribe