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Category: Marketing

Invest 5 minutes #2

Invest five minutes everyday in sending out a message to your clients and customers. Within a year, your business will be unrecognizable.
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Pro-Tip #9

We talked about testing ads. Then we talked about testing audiences. But do not forget to test media and/or platforms. If everyone's advertising on Facebook, maybe you'll gain traction on banner ads. The very media that you wrote off because experts told you banners were dead.
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Pro-Tip #8

Testing ads is necessary, but do you know you can also test audiences? Your content and offers may have traction with people you never imagined would become your customers. Tertiary markets are blue oceans. Primary audiences are red oceans.
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Pro-Tip #7

Testing ads is the key to winning. You are always losing a little bit of money on the table. Most of your ad budget is wasted because those ad impressions fail to make... well.. an impression on your audience. With testing, you can constantly figure out ways to minimize waste.
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Pro-Tip #6

In a noisy world, silence grabs attention.
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Pro-Tip #5

If you are not producing ads that are engaging and engrossing enough to be consumed as content, you're doing it wrong. You are competing with crazy cats for attention. Remember that. Your ads should be purposeful and communicative.
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