DIAGNOSIS

Commodities vs Unique Offers

People buy commodities all the time. They just don't fantasize about them.

Build products, services and offers your audience can dream about buying. Build objects of fantasy. Otherwise, you're just boring and markets will sway your business a lot more than you'd like.

DON'T STOP NOW

Take The First Step Towards Systemizing Your Business Today

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Article written by Lakshay Behl
Lakshay Behl is the world's leading business systems architect. He engineers and deploys business systems that automatically operate, manage and grow companies. While he typically works with established companies in certain sectors, his strategies are universally applicable.

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