The greatest leverage you have in your business is your advertising.
Because just testing various ads, audiences and platforms over time can 100x your profit margins, and 500x your equity.
Example: You spend $1000 on ads each month. Ads get 500 clicks. 20 Prospects. 4 Customers. 2 Loyal Clients.
With better ads: Same $1000 ad spend. 3000 clicks. Better copy gets 240 Prospects. 96 Customers. 48 Loyal Clients.