New customers vs existing clients

In business, as in life, intensity and focus matter far more than extensity and breadth.

I'd rather spend my resources talking to existing customers and clients then new customers.

I'd rather send out letters and emails to my existing list than people who don't know me.

Customer acquisition should be systematized. But it's transactional. Relationships with existing customers are transformational.


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Article written by Lakshay Behl
Lakshay Behl is the world's leading business systems architect. He engineers and deploys business systems that automatically operate, manage and grow companies. While he typically works with established companies in certain sectors, his strategies are universally applicable.

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