Originally posted on August 18, 2022 in Categories: Brand Equity, Marketing, Quick Bites
Greater the volume, greater the leverage. You can double your CTR easily be testing your ads, and this can lead to 400% or higher gain in your bottomline. But you can't necessarily double your profit margin per sale without affecting conversion ratios. Higher leverage is invariably found at the top of the funnel.
Greater the volume, greater the leverage.
You can double your CTR easily be testing your ads, and this can lead to 400% or higher gain in your bottomline. But you can’t necessarily double your profit margin per sale without affecting conversion ratios.
Higher leverage is invariably found at the top of the funnel.
