Greater the volume, greater the leverage.
You can double your CTR easily be testing your ads, and this can lead to 400% or higher gain in your bottomline. But you can't necessarily double your profit margin per sale without affecting conversion ratios.
Higher leverage is invariably found at the top of the funnel.
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Article written by Lakshay Behl
Lakshay Behl is the world's leading business systems architect. He engineers and deploys business systems that automatically operate, manage and grow companies. While he typically works with established companies in certain sectors, his strategies are universally applicable.
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