Westernston Blog

Articles related to business philosophy, systemization and optimization.

Attention is expensive

Do not squander your audience's attention. Attention is expensive. Extremely expensive. If you're paying $1 to get someone to your website, and they stay 30 seconds, you're essentially paying $120/hour for your audience's attention. Chances are, you're paying a lot more, because the days of $1 clicks are gone. Do not squander their attention. Make […]
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Don't Chase

The best customers and clients you could have don't want to work with you if you chase them. Chasing and pestering potential customers and clients for business drives them away.
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Balance of Power

If more than 25% of your entire revenue (or profits) come from a single client or customer, you don't have a business. You have a job where you basically answer to multiple bosses.
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Greatest Leverage

The greatest leverage you have in your business is your advertising. Because just testing various ads, audiences and platforms over time can 100x your profit margins, and 500x your equity. Example: You spend $1000 on ads each month. Ads get 500 clicks. 20 Prospects. 4 Customers. 2 Loyal Clients. With better ads: Same $1000 ad […]
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Your advertising budget can exponentially grow your profits

Your advertising is weak. It's not as strong as it could be. The same budget with better ads could generate as much as 10-30x more leads, 10-30x more customers, 10-30x more revenue and 15-100x higher profits. That's up to 100x higher profits. That's 100x, not 100%. That is 10,000% higher profits. Because one of the […]
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New customers vs existing clients

In business, as in life, intensity and focus matter far more than extensity and breadth. I'd rather spend my resources talking to existing customers and clients then new customers. I'd rather send out letters and emails to my existing list than people who don't know me. Customer acquisition should be systematized. But it's transactional. Relationships […]
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