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Westernston Blog

Articles related to business philosophy, systemization and optimization.

"The Robot Will See You Now" - Consequences of Automation

If you thought your profession, trade or job is safe from the inevitable onslaught of AI and robots... from the consequences of automation... think again. Because surgeons surely will have to. Consequences of Automation The Telegraph reports... Scientists have revealed a robotic drill that can cut the most sensitive brain surgery down from two hours to two […]
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Giving away free stuff and still getting no takers?

Are you giving away free stuff.... good quality complimentary stuff... only to find that people are JUST NOT INTERESTED? Do you have a lead magnet that just doesn't inspire people to opt-in? Are you offering complimentary consultations to attract new clients... only to find people running away from your offers like they saw the Ghost of Christmas […]
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What Is A GOOD Business To Start? And What Isn't?

If you are looking to start a new business, you're in just the right place. Because today we are talking about what is a good business to start, and what isn't. On paper, pretty much every business, trade or profession has uber-successful people. People with really motivational success stories. Stories of perseverance, passion and productivity. Take […]
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The Four Cornerstones of Business Strategy, or How To Formulate Strategy, Part I - Uniqueness

In our previous article on Strategy, we addressed the six point checklist you need before formulating business strategy. In this article, we'll talk about what to do when you have the necessary ingredients covered within those six postulates. Today, we'll be answering the ever-so-pertinent question - "How to formulate strategy." More precisely... How to formulate business strategy... […]
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The Six Point Checklist You Need Before Formulating Business Strategy

Let's start by discussing where and how we got the idea for creating this six point business strategy checklist. A few minutes ago, on a forum filled with business owners, entrepreneurs and budding entrepreneurs, I read a question. Obviously, it came from someone who wishes to start a business of some kind. Here's what he […]
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Why Westernston's Objective Is To Double Your Marketshare

Westernston's mission, as you know, is two fold. Firstly, to help you systemize your business. And secondly, to help you double your marketshare. This article details why we chose "double your marketshare" as our marketing related core objective. We could have chosen anything. Any of the following would have been great... Double (or triple or quadruple) […]
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