Westernston Blog

Articles related to business philosophy, systemization and optimization.

Bad Employees

Retaining bad employees is like willingly letting old termite-ridden furniture sit with brand new furniture that could potentially last you decades.
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Then Vs Now: Business Strategy

Then: Build it and they will come. Now: Borrow and pay someone else to build, and then hope they come. It's not strategy. It's madness.
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You have no USP if

If you can't explain to me what you do that is unique within 60 seconds as though I were a five year old, you don't have a USP. Westernston helps SME's systemize how they do stuff, so every employee knows how they are supposed to operate together. That's our USP. What's yours?
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Pro-Tip #12

People respect whatever you inspect. If your team knows you won't ever inspect something, they'll do it their way. Or sometimes, not at all. If you want to systemize, make policies, then inspect.
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Systemize Your Communications

If you asked me for my meeting notes from December 2015, I'll be able to produce them in under a minute. If you asked me for your contract with Westernston that was signed in 2016, I'll be able to send you a copy within one minute flat. We have systems for organizing communications, contracts, notes […]
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Pro-Tip #11

Greater the volume, greater the leverage. You can double your CTR easily be testing your ads, and this can lead to 400% or higher gain in your bottomline. But you can't necessarily double your profit margin per sale without affecting conversion ratios. Higher leverage is invariably found at the top of the funnel.
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