DIAGNOSIS

Westernston Blog

Articles related to business philosophy, systemization and optimization.

Business Diagnosis Explained

So, you've just finished the 11-minute business diagnosis quiz by Westernston, and you've just received your results. In this article, we will explain to you exactly how and why the quiz generates the results it generates, and what it means for you. We will post every question from the quiz along with every option you […]
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How to Predict If A New Advertising Campaign Will Work

Let's talk about how to predict if a new advertising campaign will work or not... People keep sending us their marketing campaigns and their marketing ideas… and the one question they have that is common across the board is, “will it work?”  “This is my idea. Can you tell me whether or not this […]
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Process-Oriented Objectives For Westernston in 2018

Results are the by-product of implementing processes. Which is why, here at Westernston, we have process-oriented objectives. For instance, we don't say "we'll get 10 new clients this month." That is a target, and a by-product of implementing the right processes, which is what we actually have any control over. We'll say "We will call […]
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Top Five Marketing Trends For small businesses in 2018

Marketing is about two things. Psychology and economics. And while at its core the human psychology never changes, the factors affecting it do. And so do the economics. Today, we’re counting down the top five marketing trends for small businesses in 2018.  These trends are also our prediction for how the seemingly chaotic and […]
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Actually Implementing Strategy, or Strategic Changes to a Small Business

How to Start USING or Actually IMPLEMENTING Strategy In Your Small Business Does business strategy sound more theoretical, or academic than practical? Actually implementing strategy in your small business requires more than just devising or formulating, and then discussing it with your team, as you might find. Do you constantly device business strategy only to […]
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The Top 10 Gift Ideas for Small Business Owners & Entrepreneurs in 2018

Is one of your relatives, friends, or family member the owner of a small or a medium enterprise? Are you looking for a suitable gift for them that doesn’t look cliché? 2018 is right around the corner and today we are talking about the top 10 gift ideas for small business owners and entrepreneurs in […]
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