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Westernston Blog

Articles related to business philosophy, systemization and optimization.

Clientology 101

Do you use paid advertising to generate leads and get customers/clients? I get it. I understand. Advertising is expensive. And it’s not getting cheaper. It costs 30% more to advertise to the same group of people today than it did just 12 months ago. And one year down the line, it’ll be 30% more expensive […]
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The 6 Most Shocking Statistics From The Business Diagnostic Quiz Taken By Entrepreneurs

In this article, we share six of the most shocking statistical observations from Westernston's 12-Minute Business Diagnosis that has been taken by entrepreneurs across the world in dozens of different sectors and industries. If you have not yet taken this quiz in order to dianose this business, you may do so here. Some of these […]
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Business Diagnosis Explained

So, you've just finished the 11-minute business diagnosis quiz by Westernston, and you've just received your results. In this article, we will explain to you exactly how and why the quiz generates the results it generates, and what it means for you. We will post every question from the quiz along with every option you […]
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How to Predict If A New Advertising Campaign Will Work

Let's talk about how to predict if a new advertising campaign will work or not... People keep sending us their marketing campaigns and their marketing ideas… and the one question they have that is common across the board is, “will it work?”  “This is my idea. Can you tell me whether or not this […]
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Process-Oriented Objectives For Westernston in 2018

Results are the by-product of implementing processes. Which is why, here at Westernston, we have process-oriented objectives. For instance, we don't say "we'll get 10 new clients this month." That is a target, and a by-product of implementing the right processes, which is what we actually have any control over. We'll say "We will call […]
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Top Five Marketing Trends For small businesses in 2018

Marketing is about two things. Psychology and economics. And while at its core the human psychology never changes, the factors affecting it do. And so do the economics. Today, we’re counting down the top five marketing trends for small businesses in 2018.  These trends are also our prediction for how the seemingly chaotic and […]
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