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Westernston Blog

Articles related to business philosophy, systemization and optimization.

Proof is the pre-requisite for trust

Proof that your product/service is all that you say and more... is the pre-cursor to trusting customers and repeat business. Because without proof, no prospect will become a customer in the first place.
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Proof and levels of it

If you have a unique product that does something other competing products cannot do, demonstrate it. If you can't demonstrate it, bring out a sampler. If you can't bring out samples, encourage your customers to talk about it. If your business is new, get someone with authority or repute to vouch for it. If none […]
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The End Goal

The end-goal for your business is to maintain and progressively strengthen the relationship you have with your audience. Everything else... your equipment, your team, your tools, your infrastructure, even your business' systems exist only to facilitate that. Profits and equity are mere byproducts.
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Do Not Trust Third Parties

If you rely on third-party service providers such as Dropbox, Google Drive, Amazon and so on for storing your data... and if their cloud is the primary home for your data, it's only a matter of time before you lose access to it... or worse, get breached. They have their uses, but your data is […]
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Trust but Verify

Whatever gets inspected, gets respected. Trusting everyone is great, but verification is simply necessary. If you trust other people to do something, be sure to intermittently verify. This includes your closest associates, partners and even the most dependable colleagues/employees.
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Commodities vs Unique Offers

People buy commodities all the time. They just don't fantasize about them. Build products, services and offers your audience can dream about buying. Build objects of fantasy. Otherwise, you're just boring and markets will sway your business a lot more than you'd like.
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