We run a niche business that makes has extreme seasons. Ten million emails, 25,000+ sales in 7 days with more than 10,000 sales in the final 36-48 hours. We even have hours when we are having more than 1000 sales in one hour. No problems there.

Then there are the lean seasons. Fewer than 100 sales in a week. Working with Westernston we identified ways to get more sales during lean seasons. Our overall lean season sales have increased 35%, and we just started working.

While the incremental revenue is only 3% so far, net profit is up by 6%. Safe to say, our investment with Westernston has paid itself over at least 10x. And that’s if we stop consulting the mindmap altogether.