I had taken over the family business after my father developed a rare form of Parkinson’s… and despite my best efforts, I was overwhelmed. We were going downhill.

I saw an ad and took Westernston’s diagnostic quiz. But the results were not what I expected. The quiz revealed that the business was hemorrhaging money in countless ways. I had never noticed these issues before, but now that they were in front of me, it was impossible to ignore. I realized that my fixed costs were too high, our marketing strategies were ineffective, and my accounts were not being managed properly.

As soon as I saw what was going wrong, it was impossible not to think about answers to the various issues plaguing my business.