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Tag: business strategy

Who wins?

You can pay 10 times more for every lead you get than your competitors. Because you know your customers' lifetime value. And they don't.
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Products Uniqueness

If people can buy the same products and services from a competitor, you've already lost the battle for positioning. A Unique Selling Proposition can be your business' single greatest asset.
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Can't convert a bad lead

You may be wasting too much time and energy chasing after bad leads, or trying to appease bad clients. Once you've worked with great clients, once you've tasted the treatment of good leads, you'll never settle for less.
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Small Improvements Lead To Giant Gains

If you get 10% more leads, convert 10% more of those leads into customers, increased average transaction value by 10%, grow profit margins by 10%, make an additional 10% sales to each customer each year, and extend the duration of your relationship with them by 10%, your bottomline will grow by 77%. Do this twice […]
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Pro-Tip #3

Pro-Tip #3: Fixed expenses are your enemy. Variable expenses are your friends. When the chips are down, variable expenses will recede until the time is right, but fixed expenses will sink your ship.
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Pro-Tip #2

Pro-Tip #2: Produce content for your audience everyday. Ensure it is something they can use right away.
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