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Category: Westernston

Fixed Costs Will Kill Your Business

Scheduled Reminder: Fixed costs will kill your business. Some of them may be necessities, but for the most part, the more you eliminate or lower your fixed costs, the more sustainable your business will be.
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You have no USP if

If you can't explain to me what you do that is unique within 60 seconds as though I were a five year old, you don't have a USP. Westernston helps SME's systemize how they do stuff, so every employee knows how they are supposed to operate together. That's our USP. What's yours?
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Systemize Your Communications

If you asked me for my meeting notes from December 2015, I'll be able to produce them in under a minute. If you asked me for your contract with Westernston that was signed in 2016, I'll be able to send you a copy within one minute flat. We have systems for organizing communications, contracts, notes […]
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Rapid growth

Rapid growth is cancerous. Inevitably, the cyclical nature of our universe ensures whatever grows rapidly, ages rapidly, and dies en masse. You may think you want rapid growth in profits, equity or assets. But focus instead on sustainability and lean survival, and your business will last 100x as long, maybe even 1000x.
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The End Goal

The end-goal for your business is to maintain and progressively strengthen the relationship you have with your audience. Everything else... your equipment, your team, your tools, your infrastructure, even your business' systems exist only to facilitate that. Profits and equity are mere byproducts.
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Build Systems Now

If you're feeling wealthy, if your business is great, if the economy is favorable, if you have an awesome team, if your profit margins are high... remember that soon enough tides will turn. It's only a matter of time. So systemize your business now. And the systems will help your business survive when the tide […]
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