DIAGNOSIS

Category: Double Your Market Share

Clientology 101

Do you use paid advertising to generate leads and get customers/clients? I get it. I understand. Advertising is expensive. And it’s not getting cheaper. It costs 30% more to advertise to the same group of people today than it did just 12 months ago. And one year down the line, it’ll be 30% more expensive […]
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The 6 Most Shocking Statistics From The Business Diagnostic Quiz Taken By Entrepreneurs

In this article, we share six of the most shocking statistical observations from Westernston's 12-Minute Business Diagnosis that has been taken by entrepreneurs across the world in dozens of different sectors and industries. If you have not yet taken this quiz in order to dianose this business, you may do so here. Some of these […]
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Business Diagnosis Explained

So, you've just finished the 11-minute business diagnosis quiz by Westernston, and you've just received your results. In this article, we will explain to you exactly how and why the quiz generates the results it generates, and what it means for you. We will post every question from the quiz along with every option you […]
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How to Predict If A New Advertising Campaign Will Work

Let's talk about how to predict if a new advertising campaign will work or not... People keep sending us their marketing campaigns and their marketing ideas… and the one question they have that is common across the board is, “will it work?”  “This is my idea. Can you tell me whether or not this […]
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The Four Cornerstones of Business Strategy, or How To Formulate Strategy, Part I - Uniqueness

In our previous article on Strategy, we addressed the six point checklist you need before formulating business strategy. In this article, we'll talk about what to do when you have the necessary ingredients covered within those six postulates. Today, we'll be answering the ever-so-pertinent question - "How to formulate strategy." More precisely... How to formulate business strategy... […]
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Why Westernston's Objective Is To Double Your Marketshare

Westernston's mission, as you know, is two fold. Firstly, to help you systemize your business. And secondly, to help you double your marketshare. This article details why we chose "double your marketshare" as our marketing related core objective. We could have chosen anything. Any of the following would have been great... Double (or triple or quadruple) […]
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