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Westernston Blog

Articles related to business philosophy, systemization and optimization.

Pro-Tip #8

Testing ads is necessary, but do you know you can also test audiences? Your content and offers may have traction with people you never imagined would become your customers. Tertiary markets are blue oceans. Primary audiences are red oceans.
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Pro-Tip #7

Testing ads is the key to winning. You are always losing a little bit of money on the table. Most of your ad budget is wasted because those ad impressions fail to make... well.. an impression on your audience. With testing, you can constantly figure out ways to minimize waste.
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Pro-Tip #6

In a noisy world, silence grabs attention.
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Invest 5 minutes #1

Invest five minutes everyday systemizing just one aspect of your business. Whatever takes up most of your time via manual,, grunt work. If you do this every day, in a year your entire business will be unrecognizable.
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Pro-Tip #5

If you are not producing ads that are engaging and engrossing enough to be consumed as content, you're doing it wrong. You are competing with crazy cats for attention. Remember that. Your ads should be purposeful and communicative.
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Fibonacci

Fibonacci is beautiful. Your customers don't need to hear from you every single day, important as follow up is. Nor do your prospects. But out of sight is out of mind. What is the perfect balance? Answer: Fibonacci. Nature is organized in Fibonacci sequence. Golden ratios are derived from it. Your follow-up timing should follow […]
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