DIAGNOSIS

Bigger audience vs bigger impact

If your marketing budget is limited (and when is it not?) - choose to market to one thousand people ten times over the year than to market to ten thousand people all at once.

Intensity, as always, beats extensiveness.

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Article written by Lakshay Behl
Lakshay Behl is the world's leading business systems architect. He engineers and deploys business systems that automatically operate, manage and grow companies. While he typically works with established companies in certain sectors, his strategies are universally applicable.

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