DIAGNOSIS

Author: Lakshay Behl

Pro-Tip #10

The ads that do not work for one audience won't necessarily not work for another audience. If you had decent ads on a campaign that stopped working, test them on newer audiences.
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Invest 5 Minutes #5

Invest five minutes every day looking at previous business day's expenses. In a year, your business will be financially unrecognizable.
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Invest 5 Minutes #4

Invest five minutes at the start of each day in planning out the primary tasks for your day. Within one year, your own personal productivity will be unrecognizable.
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Invest 5 Minutes #3

Invest five minutes everyday testing just one new variation of your ongoing ad campaigns. A new image, a new headline, or even just a new audience. In a year, your business will be unrecognizable.
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Invest 5 minutes #2

Invest five minutes everyday in sending out a message to your clients and customers. Within a year, your business will be unrecognizable.
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Pro-Tip #9

We talked about testing ads. Then we talked about testing audiences. But do not forget to test media and/or platforms. If everyone's advertising on Facebook, maybe you'll gain traction on banner ads. The very media that you wrote off because experts told you banners were dead.
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